Monthly Archives: July 2017


When should you move hosts?

There are a many reasons why you may wish to move hosting providers. Maybe the hosting service you’re currently receiving is unreliable? Perhaps you would like to move to a hosting provider that offers more features or better technical support? As with any other supplier, it’s never a bad idea to weigh up options.

In today’s blog post we will look at some of the common reasons why people move hosting providers when it is right to move.

When is it time to move?

There’s a wide range of factors to consider, but also a great deal of disruption that can be caused when moving your website. Weighing these benefits and risks is vital to making the right decision for you business. So here are our top reasons for moving host and what you should consider:

Website ‘Uptime’ Availability Reliability

Just how reliable is your website where it is now? Do you experience any ‘downtime’? (times when the website is offline or inaccessible) or is your website always available? Even the best hosting provider occasionally experiences the a temporary outage, but if this is a regular or recurring issue then action is needed! Sometimes an outage may be caused by ‘network congestion’ (i.e. busy traffic between you and the server) which may mean it appears down for some people but not all.

If your website appears down for you, it’s worth testing this to be sure. You can use any of the freely available tools below to do this:

Search engines will typically visit your site every few weeks or a month to re-index your pages. If this happens when your website is offline, search engines will either move you down the rankings temporarily until they see it come back up. Because they visit only every few weeks to a month, this means that even a few hours of outage may hurt the traffic to your site for weeks.

Website Speed

Closely related to the uptime reliability is website speed. This is important as Google now uses page load speed as a ranking factor so fast-loading websites will rank higher in Google than an identical website that runs slower.

The overall speed of your website depends on both the resources your host has, as well as how efficiently the website uses those resources. So if your website appears slow, this could be either the host or the website itself that is the cause.

Luckily, there are a great number of caching plugins available for WordPress which will reduce the amount of work your website has to do in order to server a web page, helping it use the available resources more efficiently, some of the best WordPress caching plugins are:


It is rare for a hosting company to offer much support beyond simply ensuring the hosting account is working (it will be up to either yourself or your web developers to ensure your website is correctly setup and configured). For an additional price, some hosting companies may offer managed hosting with support packages that may be worth considering (this will depend greatly on how you work with your current developers and what the requirements of your website are.


As with any supplier, price is a factor. We have listed this one last because if you choose a host based on price only, they will actually likely end up being more expensive for your business in the long run.

This may seem counter-intuitive but we have seen many businesses fall foul of the price trap. We discuss in much more detail why you should never choose a cheap host in more detail here. In a nutshell, some cheaper hosts will often be slow and and unreliable. Perhaps more importantly, they will often not included vital features your website needs in order to function and will sell these as ‘add ons’ – making back the savings you would have made while still offering you a below-par server that isn’t quite fit for purpose.

If you need help looking for a fast, reliable host for your WordPress website, why not get in touch with the Audit My Website team? We provide high quality managed WordPress hosting and would be happy to discuss your requirements with you.

Why Is SEO Important for Businesses?

So you’re writing some fantastic, high quality content and you’re regularly posting it to your social media channels. Yet despite everything, you still don’t see your website at the top of Google. What could you possibly be doing wrong?

The most likely reason is that you haven’t fully optimised your content for search engines. Yes the content itself may be great, but if other bloggers are writing mediocre content that is fully optimised, they will always have a slight edge and better chance of ranking near the top.

So here are the top reasons why your business needs to get on board with search engine optimisation (SEO) and how your other marketing efforts can benefit.


SEO is a form of inbound marketing. It’s preferable above other types of offline advertising because it continues to offer rewards for the effort you put into SEO content writing long after the blog post is published. It can also work out more cost-effective than other forms of online marketing such as Pay-Per-Click (PPC) advertising, social media marketing and email marketing. But perhaps best of all, you want to be enjoying the best visibility possible for the content you have spent so much time writing.

PPC and social media may boost your revenue and showcase your brand image, it’s SEO that remains the backbone of your online presence, constantly working hard behind the scenes and marrying seamlessly into your other digital marketing efforts.

SEO is also favourable because it’s largely invisible and sympathetic to searchers needs: if you have optimised your site and blog post well, hopefully it will rank for the types of questions a searcher might be entering to find an answer to their question. You become a type of answerbank, and in this regard both your aims and those of Google’s become the same. Separate studies have also shown people are more willing to trust the quality of accuracy of organic search results over paid (or sponsored) Google AdWords.

SEO does the hard part for you by getting potential customers through the door, it’s then your job to convince them that you’re the best business to fulfil their needs.


In the SEO world, it’s no secret that Google rules. This search engine holds credibility and the trust in the search results it delivers. It’s a natural assumption that those businesses at the top of the SERPs are the most relevant and trustworthy for the searchers phrase, while those at the bottom are probably less so.

But what helps Google trust your website? As well as considering the keywords you want to rank for, you have to consider things like backlinks, links to other websites, traffic volumes, easy and user friendly web page navigation, ensuring none of your websites pages contain errors, and more recently, attention to how fast your web pages load, SSL certificates and more.

Keep on top of all these factors and you’ll be in good stead to beat the competition by showing you’re a credible company with a trustworthy website.


An unoptimised site will find it more difficult for customers to find you – compared with the same site when fully optimised. And it will prove particularly difficult to attract those who didn’t already know they needed your products and services.

This is why Keyword Research is a vital step to ensuring your blog post can attract the type of traffic looking for the content you are providing. It gives you a straw poll of the types of searches people do when attempting to answer the sort of questions you may be writing about. Like many forms of advertising, it’s both based on intuition and educated guesswork. While you may feel you know all types phrases people might search for, there will always be that one person out there who would say: “That’s funny, I would have searched for … instead.” And they are not wrong, hence why keyword research is necessary. Both to analyse the levels of search volume on the phrases you know about, and to highlighting any alternative keyword opportunities you may not even have considered when writing the post in the first place!

To put this into another context,if you had a high-street store selling discounted mountaineering equipment you’re much more likely to be successful by opening it in the Lake District where there is a constant footfall of your target customers, rather than opening it on London’s Bond Street next to a Prada and simply assuming people will come inside.

ANALYSE, TWEAK AND REPEAT (it never stops!)

SEO is a long term commitment and in order to see true success from it you need to continue monitoring and tweaking your approach as you would with any other marketing strategy.

Google Analytics is an invaluable SEO tool allowing historic and realtime analysis of traffic to your site. It gives you all the detail you need to identify sales funnels, your visitors behaviour including how they found you and in some cases what they searched for. It is also not limited to organic searches, but will also give you a detailed analysis of any active PPC campaigns you may also have.

So don’t lose out on customers simply because you don’t fully understand search engine optimisation, or assume it takes more time and money than you have to spare to get it off the ground. Some things are intuitive and, as the site owner, you may be best placed to understand your searchers habits and needs.

Our team of SEO experts can conduct a complete SEO audit of your website and identify what tweaks can offer a world of difference to your rankings and site traffic. If you are interested in ramping up traffic, increasing your sales leads and enjoying the full benefit of the content you’ve carefully written, you should get in touch with us today!

HTML Title Tags & WordPress SEO

Dynamic Title Tags to Benefit SEO

WordPress is a popular. In fact, according to the latest statistics from, WordPress is currently makes up around 50-60% of all content management systems (CMS) currently in use!  With these WordPress popularity statistics, you can see just how difficult it can be to stand out from the crowd. What makes your website different from the others? If you’re not yet sold on the benefits of employing a dedicated SEO agency to help answer this for you, here are some of our top tips for getting the most from your HTML Title tag in your WordPress SEO efforts.

Dynamic Title Tags

Title tags are regarded as one of the single most influential factors that influence a page or websites rankings. These are within the part of your HTML and are generally not visible when looking at a web page in your browser, although some browsers may display this title at the top of the browser tab or window bar. Each page can have it’s own dynamic HTML title tag, and while you may find it helpful to keep certain keywords and phrases across the site, you also want to use each page’s title to target phrases specific to that page.

Search engines use these page titles to understand what topic is under discussion within the page itself. For these reasons, it’s worth carefully considering what you use for the title of each of your blog posts you write to understand what type of visitor might be interested in what you’re writing about.

For instance, suppose I run a website called, I may write about some of the latest gadgets and technology consumers buy. So I may be inclined to use something like “Tech Gadget News and Reviews” to target the generic searches around ‘gadget news’, ‘tech news’ and so on (hopefully finding many useful combinations of phrases being emphasized this way across the site).

Custom HTML Title Tags for Page Specific SEO

But when I write a specific blog post reviewing an item (let’s suppose it’s the “TaoTronics Bluetooth Shower Speaker”) I may build the title to read:

“Water Resistant Bluetooth Shower Speaker | Gadget News and Reviews | Techblog Daily”

Helping to tailor this page to rank for ‘water resistant shower speaker’, ‘bluetooth shower speaker’ while at the same time re-enforcing some of the major phrases that relate to the whole website.

Dynamic HTML Title Tags for WordPress

There are a number of ways to achieve a custom title within WordPress. By default, WordPress will use the name you gave the page as both the URL (Web address) and page title, though many plugins let you customise this further.

We can recommend the WordPress SEO by Yoast plugin and also the All-in-one-SEO pack. Not all themes may be set up to use all plugins, and in some cases you may be able to set dynamic titles.

With this popularity of WordPress as a CMS, it’s worth taking the time and ensuring your SEO is carried out well and ensure you can stand out form the crowd. This is why it’s a good idea to consider hiring a professional SEO company to help manage your websites online marketing and SEO. If you are in need of online marketing assistance, why not get in touch with us here?

Simple SEO tricks to improve your website

The idea surrounding search engine optimisation (SEO) is a really simple one – if you want your website to rank in the search engine results pages (also known as SERPs), you have to make sure the search engines know where it is and what it does.

That’s where SEO comes in. However, before we look at how you can most effectively optimise your website, or enlist the help of an SEO agency to do it for you, let us get back to some SEO basics…


There are three major search engines , namely Google, Bing, and Yahoo, with each of them having primary search pages where web pages and other online content, like videos, images and local listings are listed in order of relevance compared to the users search.

SEO (or search engine optimisation to give it’s full name), is the process of making sure your site can be seen by these search engines so it can be crawled, indexed and then ranked to get traffic from the “free,” “organic,” “editorial” or “natural” search engine results, as opposed to paying to be in these listings via pay per click (PPC) search ads.

When done correctly, SEO should improve your website’s visibility in the SERPs. This does however typically take time (although at, we’ve managed to get page one rankings within a week on brand new sites!), and so should be part of a longer term marketing strategy in the business. Some changes may result in some instant results after optimising your website, it usually takes time and a sustained effort (and of course money!) to not only climb the SERPs, but also hold on to your position.

It also requires you to keep on top of the many algorithm updates search engines carry out to improve the quality of the search results they return which can affect you quite negatively if you are not very careful.

SEO is definitely something you should invest your time and energy into as it is an effective way to drive traffic to your website, engage users, and increase conversions without having spend money on potentially expensive PPC ads.

Our digital team at Audit My Website are experts in optimising websites and developing & delivering SEO campaigns that return long term sustainable results. Get in touch here, or give us a call on 0161 300 8150, to discuss how we can help you hit your goals.

In the meantime, here are some top SEO tips for web pages – hover or click (mobile) to view the details.



Optimise titles

Optimise titles

The title of your page has to use the primary keyword you are optimising for. Aim for a character length of 50-60 characters

Headings too

Headings too

Also include a variation of the same keyword in the heading. Keywords must relate to page content

Heading structure

Heading structure

When using heading, ensure the main heading is a H1 and use H2, H3, H4 etc as required for the rest of the page.

Body Text

Body Text

You should include the keyword as well as variants of it in the main body text of the page.



Ensure your images are optimised for small sizes and use the correct name, title and alt text (ensure your keywords are in there)



Include keywords in any videos you upload to your site. Ensure a description, tags and transcripts are also relevant to your content.

Meta Tags

Meta Tags

The meta description is what the users see in SERPs so important it’s relevant to the content and concise. Aim for max of 160 characters

Canonical tag

Canonical tag

Use canonical tags to avoid search engines seeing duplicate content and direct visitors to the correct page

Load speed

Load speed

Speed is really important and is now a ranking signal. The faster the better so ensure your hosting is the best you can afford.

Why Your Website Needs an SSL Certificate

Do I Need an SSL Certificate?

Just what is the difference between HTTP and HTTPs? Most people we speak to are aware it means the website has an SSL certificate which means the connection is secure. But it’s not yet widely know that every website should now be using HTTPs and many reading this post will likely be thinking, “I don’t have a web shop or collect credit card information so it probably isn’t something I need to worry about”. If this is you then you definitely need to read this article!

So if you’re wondering “do I need an SSL certificate?”, the answer in 2017 is definitely. In our opinion, every website should now have an SSL certificate regardless of what you actually do and we will detail the benefits this will bring your business. But it may also surprise you to know that not all HTTPs websites are equally secure, this post will detail how HTTPs benefits your business and how you can maximise the benefits of using it.

Look for the Little Green Lock

Perhaps you’ve seen the ‘green lock’ in the top left of your browser bar before? If you use Google Chrome, this is what it will likely look like – each browser shows it differently, but will show you if the connection is partly, or fully secured.

If something is not right with the certificate (for instance: if it has expired or is invalid in some way, you will recieve an error like below:

You may have noticed – if the website is partially secured, you will see an imagine perhaps similar to that below:

Notice the grey ‘i’ and how this does not say ‘secure’. This means the website has an SSL certificate and is using HTTPs, however, something about the way in which it uses it is not safe. If this is your website – read on as we detail what you need to do!

What are the benefits of SSL?

First, what is SSL / HTTPs and why is it important? SSL provides the foundation of your website security, it does a few things to achieve this:

  • It ‘authenticates’ the domain to your server – meaning your visitors can be confident the website they are accessing is the ‘real McCoy’ (i.e. not a forgery or a dummy website set up to dupe people into handing over credit card information). To your business this means instant online credibility!

  • It encrypts data, securing it as it passes between the user and your website, making it practically impossible for hackers to ‘listen in’ and intercept communications (sometimes called a ‘man-in-the-middle’ attack). This applies to all information, including personally identifiable information (PII) and other sensitive information such as credit card details.

However, due to recent developments, your website will enjoy some new benefits as a result of having a fully secured SSL certificate, these are:

  • Google Indexing of mobile websites : In 2015, Google announced they would be indexing HTTPs over HTTP, this means if all else is equal between your website and a competitor, if you have SSL and they don’t, you can expect to rank higher. Who doesn’t want to give their business the best chance to win that business over a competitor?

  • SSL is required for AMP : As the web goes more mobile, a new technology has been developed by Google called “Accelerated Mobile Pages” (AMP) which is an integrated mobile platform. SSL is required for your website to be considered for this technology.

Why Some SSL Is Insecure

Notice how we say SSL ‘provides the foundation’ of your website security – what you build on top is just as important. This leads us back to why some websites that have SSL are less secure and show the ‘grey icon’ in the address bar we mentioned earlier.

Many websites use external code, scripts and services. If your website is integrated with other services such as Google Maps for example, it will likely need to load some Javascript code or HTML from Google’s server.

These should also be loaded using HTTPs. Even though your web page is secure to the end user, because it loads from insecure sources – the web page itself can no longer be considered secure at all! It is a bit like having secure locks on your front door, but leaving the window open. Just like your business premises, your website security can only be as good as its weakest point!

Thankfully, it’s usually fairly easy to audit your website and ensure all your scripts, code and resources load using HTTPs to win the prize of a green lock and enjoy the maximum benfit in search rankings of a fully scured website.

Do You Need Total Security?

If your website is not quite fully secured and you would like someone to audit your website to ensure you have a green lock and everything uses SSL, why not get in touch with Audit My Website? We specialise in auditing websites and resolving issues like these.

By | 2017-07-14T17:40:07+01:00 July 10th, 2017|Categories: Website Audit|Tags: , , , , , , , , |
Read More

When Should You Have a Website Audit?

What is a website audit?

A website audit is basically a health check up for your website. Typically, it will cover any technical snags or issues a website could experience that would negatively impact the sites natural search engine rankings. These audits are usually quite forensic and technical, assessing a broad range of factors that include everything from page content optimisation and backlinks to page load speed and mobile friendliness to name a few.

We would recommend every website undergoes an SEO audit before embarking on an SEO campaign. Doing this will ensure your website is in the fittest shape possible to climb the rankings helping maximise the benefit of your SEO and online marketing efforts.

It’s important to bear in mind that the price for an SEO audit will typically cover the analysis and identification of issues to be resolved, but will not include the prices to fix them. Think of it a bit like taking your car for an MOT – at the time of testing, it won’t be known what issues (if any) the car has, so it would not be appropriate to try offering you estimates or quotations until the facts are known. It’s for these reasons that most SEO agencies and professionals will typically carry out their own audits before beginning work for you.

Do I need a website audit?

There are quite a wide range of scenarios where a website audit are needed, ranging from the precautionary and strategic, to the reactive (such as attempting to analyse the cause of a sudden drop in traffic). Our advice though, if you have never had a website audit before, it will be a worthwhile investment.

You’ve experienced a decline in website traffic

A decline in traffic to your site, either sudden or gradually is not a good thing for any website. Most businesses rely on thier organic SEO to bring in a steady stream of new visitors alongside other marketing efforts. If this declines, you will likeyl experience a corresponding decline elsewhere in you online marketing.

There’s always a reason for drops in organic traffic but they may not always be obvious to the website owner. This is why you are always best taking your website to a team who specialise in doing website audits to make sure they spot everything that is important to your site.

To measure the effectiveness of your SEO provider

similar to most industries, there are some very skilful SEO professionals out there, but also some who are less so. This is made more complex by the technical nature of SEO itself: it’s hard for a business owner to judge how good the SEO efforts are and where improvements could be made.

It never hurts to get a second opinion via an audit which will often highlight things that may not have been spotted by your existing SEO team. Especially since this is a service you are paying for, at the very least it will help you put an accurate figure on the monthly fee for SEO management and perhaps even offer insights into tasks you (as the website owner) might carry out in parallel to help enhance the results they achieve for you.

Benchmarking your site and performance

Even if you don’t suspect your site is experiencing any issues, a website audit can offer an objective benchmark that will confirm you are enjoying maximum benefit of your SEO and there is little or no room for improvement in some areas.

What do website audits detect?

Websites can experience a wide range of issues, most of which won’t actually be visible with the browser – but search engines will see and website audits will detect. In our experience, newly build websites will always include some (or all) of the following:

  • ‘Hidden’ test pages users cannot see or navigate to on the site, but which search engines will find and index. These are usually used when testing the site, testing the comments or user feedback functionality. Search engines will index this and list it in search if it is not removed altogether, which will have a negative impact on rankings if not addressed.

  • Some page meta data not being completed on important pages (such as titles and meta tags). This is typically due to the wide range of page types a website has and a consequence of how CMS systems such as WordPress work. In some cases, it may be necessary to install a separate plugin to allow you (as the website owner) full control over all pages titles and meta tags. This is the type of thing a website user will not know to ask for and – as a result – is never offered.

  • ‘Thin’ content can occur when you have a page that is only a few sentences that are not helpful to the end user. Typically these will be pages of 100 words or less and including these will actually hurt your SEO and rankings. Our advice with these is to either consider (1) Expanding on the content and making it more usful and longer or (2) If you have a few pages like this, bringing them together under one roof (such as bringing all questions together under an ‘FAQ’ section)

  • Content spam can happen in a number of ways, only some of which are deliberate. If users comment on your website, leave poorly written comments to link on other wbesites, this will negatively impact your site. Especially if any of these comments are from spambots trying to sell thier wears. Some comment spam can be hard to find as it may occur on a page deep with your website, in some cases, for pages that are not navigable by browser.

  • Domains, redirects and non-canonical issues. It’s not very well understood by website owners, but search engines will treat and as two separate and unrelated websites. If you do not have a 301 redirect from one of these to the others, you will get 2 ‘half listings’ (as each domain may be given half your websites content, leaving both incomplete in the eyes of search engines), rather than 1 highly visible listing. This same issue can exist between http and https which means you now have (potentially) 4 separate domains you need to manage from the one:

Typically, sorting this will beyond the scope of work you have asked your web developer to do, as this is really in the remit of SEO. AS with the ‘thin’ content, because you wern’t aware of this, in all likelihood, you’ve never asked.

Some good tools for website health checks

Fortunately, there are some great tools out there for free which can give you the basic feedback. We recommend every website owner using Google Webmaster Tools – it’s completely free and will even allow you to resolve some of these issues (such as the domain / non canonical issues)

Google Analytics is a vital tool that every website owner should use, it can give you both real time and historic statistics about your visitors, their behaviour (including traffic funnels, lead tracking, split testing and more). While the advanced features get quite technical, the basics are easy to use making this an invaluable tool for every website owner and marketeer.

If you have never had a website audit carried out and would like us to take care of this for you, why not get in touch with our team today?