Simple SEO tricks to improve your website

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The idea surrounding search engine optimisation (SEO) is a really simple one – if you want your website to rank in the search engine results pages (also known as SERPs), you have to make sure the search engines know where it is and what it does.

That’s where SEO comes in. However, before we look at how you can most effectively optimise your website, or enlist the help of an SEO agency to do it for you, let us get back to some SEO basics…

WHAT IS SEO?

There are three major search engines , namely Google, Bing, and Yahoo, with each of them having primary search pages where web pages and other online content, like videos, images and local listings are listed in order of relevance compared to the users search.

SEO (or search engine optimisation to give it’s full name), is the process of making sure your site can be seen by these search engines so it can be crawled, indexed and then ranked to get traffic from the “free,” “organic,” “editorial” or “natural” search engine results, as opposed to paying to be in these listings via pay per click (PPC) search ads.

When done correctly, SEO should improve your website’s visibility in the SERPs. This does however typically take time (although at Simplepage.com, we’ve managed to get page one rankings within a week on brand new sites!), and so should be part of a longer term marketing strategy in the business. Some changes may result in some instant results after optimising your website, it usually takes time and a sustained effort (and of course money!) to not only climb the SERPs, but also hold on to your position.

It also requires you to keep on top of the many algorithm updates search engines carry out to improve the quality of the search results they return which can affect you quite negatively if you are not very careful.

SEO is definitely something you should invest your time and energy into as it is an effective way to drive traffic to your website, engage users, and increase conversions without having spend money on potentially expensive PPC ads.

Our digital team at Audit My Website are experts in optimising websites and developing & delivering SEO campaigns that return long term sustainable results. Get in touch here, or give us a call on 0161 300 8150, to discuss how we can help you hit your goals.

In the meantime, here are some top SEO tips for web pages – hover or click (mobile) to view the details.

 

 

Optimise titles

Optimise titles

The title of your page has to use the primary keyword you are optimising for. Aim for a character length of 50-60 characters

Headings too

Headings too

Also include a variation of the same keyword in the heading. Keywords must relate to page content

Heading structure

Heading structure

When using heading, ensure the main heading is a H1 and use H2, H3, H4 etc as required for the rest of the page.

Body Text

Body Text

You should include the keyword as well as variants of it in the main body text of the page.

Images

Images

Ensure your images are optimised for small sizes and use the correct name, title and alt text (ensure your keywords are in there)

Videos

Videos

Include keywords in any videos you upload to your site. Ensure a description, tags and transcripts are also relevant to your content.

Meta Tags

Meta Tags

The meta description is what the users see in SERPs so important it’s relevant to the content and concise. Aim for max of 160 characters

Canonical tag

Canonical tag

Use canonical tags to avoid search engines seeing duplicate content and direct visitors to the correct page

Load speed

Load speed

Speed is really important and is now a ranking signal. The faster the better so ensure your hosting is the best you can afford.

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