SEO

Home/Tag:SEO
SEO (Search Engine Optimisation) provides the foundation of your digital online advertising and is vital to maximising your return on investment and the effectiveness of your marketing strategy.

SEO (Search Engine Optimisation in Tag: SEO)

SEO (Search Engine Optimisation) is the backbone of all online advertising, getting this right is vital to maximising your ROI and the effectiveness of your other digital advertising efforts.

Audit My Website are leading providers of SEO Audits in Tag: SEO, UK. We work with clients nationwide offering vital website checks that will ensure your SEO is optimal and that no barriers prevent your website enjoying the best rankings and visibility possible. So what is needed for good SEO?

SEO (Search Engine Optimisation) Audit

How To Ensure Content Is Mobile Optimised

If you’ve been following news in the SEO industry lately, hopefully your website is already mobile responsive. But is the content mobile optimised? If the content of your site isn’t optimised for mobile, it could be adversely affecting both user experience (known as UX) as well as impacting conversion rates.

WHAT IS ‘MOBILEGEDDON’?

In April 2015, Google rolled out a major global algorithm update which the media quickly dubbed ‘Mobilegeddon’. This update meant that mobile optimisation would be used as a ranking factor for mobile searches, so that websites that were mobile responsive would naturally rank above an otherwise equivalent site that was not ready for mobile users.

So the rush to make sites mobile responsive began, immeasurably improving the small screen experience for mobile internet users everywhere, and yet this development work only answers part of the question. In fact, having bespoke, mobile-optimised content is required for a positive user experience and potentially greater conversion rates.

If you have never considered mobile content, this article covers all the advice you need to make a big difference with the smaller displays.

UNDERSTAND HOW USERS VIEW MOBILE CONTENT

As you’re probably already aware, reading content on a mobile device is completely different to reading content on a desktop. In 2006, a study by Jakob Nielsen found that people read web pages in an F-Shaped pattern that consists of two horizontal stripes followed by a vertical stripe. A separate eye-tracking study carried out by Briggsby found mobile-users view web content primarily on the centre of the screen, with 86% of their attention on the upper two-thirds. In addition, a US National Institute of Health study found that internet users’ eyes are drawn more to images than text, helping to demonstrate that the placement of images and text is crucial if you want your content to stand out!

When optimising your content for mobile, it’s usually best to reduce the number of images that take up screen space and bandwidth so that focus may be primarily on the information within your text. Taking into account those studies mentioned, it would be best to ensure your most important content features in the top two-thirds of the page if you are keen to give this information prominent visibility.

CONSIDER THE USABILITY OF THE CONTENT

Although tone of voice is critical to both engage readers and ensuring your content reinforces your brand identity, there’s also a slightly different need mobile users have.

In addition to having a limited-size display, a mobile user is much more likely to either be out and about travelling or perhaps in a much more casual setting. In either case, you should keep text short and snappy. Get to the point, if your company ‘about us’ page is too long then perhaps a mobile user would be most happy with the basic information i.e. contact address, phone number (with a link) and email? You can still link to further testimonials or information about the product or service as needed.

This is probably best all around, as a study as recently as 2015 by Microsoft showed that (in general) reader’s attention spans are dropping.

It’s also a good idea to keep paragraphs short as possible, even to the point where each sentence becomes a new paragraph (although this is very subjective). You may think three or four sentences look fine on a desktop, but on a mobile this can quickly becomes a wall of text!

ASK YOURSELF WHAT THE USER WANTS

It’s important to consider what you mobile users need from the site: are thier needs the same as those using desktops? How do they differ?

A great example of this is the difference between the Trainline desktop and mobile offerings – you’ll notice the desktop offers a media-rich aesthetically pleasing page using the full width. Where a mobile has the all-important search-box that will start a user’s journey to finding a suitable train and booking tickets.

While responsive design may be vital to ensuring your site both complies with Google’s mobile algorithm and offers your visitors a good user experience, to increase traffic and conversion rates you need to ensure your content itself is fully optimised.

If you have any concerns or questions about your mobile content and want to ensure your website is fully mobile optimised, why not get in touch with our team today?

When should you move hosts?

There are a many reasons why you may wish to move hosting providers. Maybe the hosting service you’re currently receiving is unreliable? Perhaps you would like to move to a hosting provider that offers more features or better technical support? As with any other supplier, it’s never a bad idea to weigh up options.

In today’s blog post we will look at some of the common reasons why people move hosting providers when it is right to move.

When is it time to move?

There’s a wide range of factors to consider, but also a great deal of disruption that can be caused when moving your website. Weighing these benefits and risks is vital to making the right decision for you business. So here are our top reasons for moving host and what you should consider:

Website ‘Uptime’ Availability Reliability

Just how reliable is your website where it is now? Do you experience any ‘downtime’? (times when the website is offline or inaccessible) or is your website always available? Even the best hosting provider occasionally experiences the a temporary outage, but if this is a regular or recurring issue then action is needed! Sometimes an outage may be caused by ‘network congestion’ (i.e. busy traffic between you and the server) which may mean it appears down for some people but not all.

If your website appears down for you, it’s worth testing this to be sure. You can use any of the freely available tools below to do this:

Search engines will typically visit your site every few weeks or a month to re-index your pages. If this happens when your website is offline, search engines will either move you down the rankings temporarily until they see it come back up. Because they visit only every few weeks to a month, this means that even a few hours of outage may hurt the traffic to your site for weeks.

Website Speed

Closely related to the uptime reliability is website speed. This is important as Google now uses page load speed as a ranking factor so fast-loading websites will rank higher in Google than an identical website that runs slower.

The overall speed of your website depends on both the resources your host has, as well as how efficiently the website uses those resources. So if your website appears slow, this could be either the host or the website itself that is the cause.

Luckily, there are a great number of caching plugins available for WordPress which will reduce the amount of work your website has to do in order to server a web page, helping it use the available resources more efficiently, some of the best WordPress caching plugins are:

Support

It is rare for a hosting company to offer much support beyond simply ensuring the hosting account is working (it will be up to either yourself or your web developers to ensure your website is correctly setup and configured). For an additional price, some hosting companies may offer managed hosting with support packages that may be worth considering (this will depend greatly on how you work with your current developers and what the requirements of your website are.

Price

As with any supplier, price is a factor. We have listed this one last because if you choose a host based on price only, they will actually likely end up being more expensive for your business in the long run.

This may seem counter-intuitive but we have seen many businesses fall foul of the price trap. We discuss in much more detail why you should never choose a cheap host in more detail here. In a nutshell, some cheaper hosts will often be slow and and unreliable. Perhaps more importantly, they will often not included vital features your website needs in order to function and will sell these as ‘add ons’ – making back the savings you would have made while still offering you a below-par server that isn’t quite fit for purpose.

If you need help looking for a fast, reliable host for your WordPress website, why not get in touch with the Audit My Website team? We provide high quality managed WordPress hosting and would be happy to discuss your requirements with you.

Why Is SEO Important for Businesses?

So you’re writing some fantastic, high quality content and you’re regularly posting it to your social media channels. Yet despite everything, you still don’t see your website at the top of Google. What could you possibly be doing wrong?

The most likely reason is that you haven’t fully optimised your content for search engines. Yes the content itself may be great, but if other bloggers are writing mediocre content that is fully optimised, they will always have a slight edge and better chance of ranking near the top.

So here are the top reasons why your business needs to get on board with search engine optimisation (SEO) and how your other marketing efforts can benefit.

MAXIMISE ROI

SEO is a form of inbound marketing. It’s preferable above other types of offline advertising because it continues to offer rewards for the effort you put into SEO content writing long after the blog post is published. It can also work out more cost-effective than other forms of online marketing such as Pay-Per-Click (PPC) advertising, social media marketing and email marketing. But perhaps best of all, you want to be enjoying the best visibility possible for the content you have spent so much time writing.

PPC and social media may boost your revenue and showcase your brand image, it’s SEO that remains the backbone of your online presence, constantly working hard behind the scenes and marrying seamlessly into your other digital marketing efforts.

SEO is also favourable because it’s largely invisible and sympathetic to searchers needs: if you have optimised your site and blog post well, hopefully it will rank for the types of questions a searcher might be entering to find an answer to their question. You become a type of answerbank, and in this regard both your aims and those of Google’s become the same. Separate studies have also shown people are more willing to trust the quality of accuracy of organic search results over paid (or sponsored) Google AdWords.

SEO does the hard part for you by getting potential customers through the door, it’s then your job to convince them that you’re the best business to fulfil their needs.

IMPROVE YOUR CREDIBILITY

In the SEO world, it’s no secret that Google rules. This search engine holds credibility and the trust in the search results it delivers. It’s a natural assumption that those businesses at the top of the SERPs are the most relevant and trustworthy for the searchers phrase, while those at the bottom are probably less so.

But what helps Google trust your website? As well as considering the keywords you want to rank for, you have to consider things like backlinks, links to other websites, traffic volumes, easy and user friendly web page navigation, ensuring none of your websites pages contain errors, and more recently, attention to how fast your web pages load, SSL certificates and more.

Keep on top of all these factors and you’ll be in good stead to beat the competition by showing you’re a credible company with a trustworthy website.

INCREASE TRAFFIC

An unoptimised site will find it more difficult for customers to find you – compared with the same site when fully optimised. And it will prove particularly difficult to attract those who didn’t already know they needed your products and services.

This is why Keyword Research is a vital step to ensuring your blog post can attract the type of traffic looking for the content you are providing. It gives you a straw poll of the types of searches people do when attempting to answer the sort of questions you may be writing about. Like many forms of advertising, it’s both based on intuition and educated guesswork. While you may feel you know all types phrases people might search for, there will always be that one person out there who would say: “That’s funny, I would have searched for … instead.” And they are not wrong, hence why keyword research is necessary. Both to analyse the levels of search volume on the phrases you know about, and to highlighting any alternative keyword opportunities you may not even have considered when writing the post in the first place!

To put this into another context,if you had a high-street store selling discounted mountaineering equipment you’re much more likely to be successful by opening it in the Lake District where there is a constant footfall of your target customers, rather than opening it on London’s Bond Street next to a Prada and simply assuming people will come inside.

ANALYSE, TWEAK AND REPEAT (it never stops!)

SEO is a long term commitment and in order to see true success from it you need to continue monitoring and tweaking your approach as you would with any other marketing strategy.

Google Analytics is an invaluable SEO tool allowing historic and realtime analysis of traffic to your site. It gives you all the detail you need to identify sales funnels, your visitors behaviour including how they found you and in some cases what they searched for. It is also not limited to organic searches, but will also give you a detailed analysis of any active PPC campaigns you may also have.

So don’t lose out on customers simply because you don’t fully understand search engine optimisation, or assume it takes more time and money than you have to spare to get it off the ground. Some things are intuitive and, as the site owner, you may be best placed to understand your searchers habits and needs.

Our team of SEO experts can conduct a complete SEO audit of your website and identify what tweaks can offer a world of difference to your rankings and site traffic. If you are interested in ramping up traffic, increasing your sales leads and enjoying the full benefit of the content you’ve carefully written, you should get in touch with us today!

HTML Title Tags & WordPress SEO

Dynamic Title Tags to Benefit SEO

WordPress is a popular. In fact, according to the latest statistics from codeinwp.com, WordPress is currently makes up around 50-60% of all content management systems (CMS) currently in use!  With these WordPress popularity statistics, you can see just how difficult it can be to stand out from the crowd. What makes your website different from the others? If you’re not yet sold on the benefits of employing a dedicated SEO agency to help answer this for you, here are some of our top tips for getting the most from your HTML Title tag in your WordPress SEO efforts.

Dynamic Title Tags

Title tags are regarded as one of the single most influential factors that influence a page or websites rankings. These are within the part of your HTML and are generally not visible when looking at a web page in your browser, although some browsers may display this title at the top of the browser tab or window bar. Each page can have it’s own dynamic HTML title tag, and while you may find it helpful to keep certain keywords and phrases across the site, you also want to use each page’s title to target phrases specific to that page.

Search engines use these page titles to understand what topic is under discussion within the page itself. For these reasons, it’s worth carefully considering what you use for the title of each of your blog posts you write to understand what type of visitor might be interested in what you’re writing about.

For instance, suppose I run a website called techblogdaily.com, I may write about some of the latest gadgets and technology consumers buy. So I may be inclined to use something like “Tech Gadget News and Reviews” to target the generic searches around ‘gadget news’, ‘tech news’ and so on (hopefully finding many useful combinations of phrases being emphasized this way across the site).

Custom HTML Title Tags for Page Specific SEO

But when I write a specific blog post reviewing an item (let’s suppose it’s the “TaoTronics Bluetooth Shower Speaker”) I may build the title to read:

“Water Resistant Bluetooth Shower Speaker | Gadget News and Reviews | Techblog Daily”

Helping to tailor this page to rank for ‘water resistant shower speaker’, ‘bluetooth shower speaker’ while at the same time re-enforcing some of the major phrases that relate to the whole website.

Dynamic HTML Title Tags for WordPress

There are a number of ways to achieve a custom title within WordPress. By default, WordPress will use the name you gave the page as both the URL (Web address) and page title, though many plugins let you customise this further.

We can recommend the WordPress SEO by Yoast plugin and also the All-in-one-SEO pack. Not all themes may be set up to use all plugins, and in some cases you may be able to set dynamic titles.

With this popularity of WordPress as a CMS, it’s worth taking the time and ensuring your SEO is carried out well and ensure you can stand out form the crowd. This is why it’s a good idea to consider hiring a professional SEO company to help manage your websites online marketing and SEO. If you are in need of online marketing assistance, why not get in touch with us here?

Why Your Website Needs an SSL Certificate

Do I Need an SSL Certificate?

Just what is the difference between HTTP and HTTPs? Most people we speak to are aware it means the website has an SSL certificate which means the connection is secure. But it’s not yet widely know that every website should now be using HTTPs and many reading this post will likely be thinking, “I don’t have a web shop or collect credit card information so it probably isn’t something I need to worry about”. If this is you then you definitely need to read this article!

So if you’re wondering “do I need an SSL certificate?”, the answer in 2017 is definitely. In our opinion, every website should now have an SSL certificate regardless of what you actually do and we will detail the benefits this will bring your business. But it may also surprise you to know that not all HTTPs websites are equally secure, this post will detail how HTTPs benefits your business and how you can maximise the benefits of using it.

Look for the Little Green Lock

Perhaps you’ve seen the ‘green lock’ in the top left of your browser bar before? If you use Google Chrome, this is what it will likely look like – each browser shows it differently, but will show you if the connection is partly, or fully secured.

If something is not right with the certificate (for instance: if it has expired or is invalid in some way, you will recieve an error like below:

You may have noticed – if the website is partially secured, you will see an imagine perhaps similar to that below:

Notice the grey ‘i’ and how this does not say ‘secure’. This means the website has an SSL certificate and is using HTTPs, however, something about the way in which it uses it is not safe. If this is your website – read on as we detail what you need to do!

What are the benefits of SSL?

First, what is SSL / HTTPs and why is it important? SSL provides the foundation of your website security, it does a few things to achieve this:

  • It ‘authenticates’ the domain to your server – meaning your visitors can be confident the website they are accessing is the ‘real McCoy’ (i.e. not a forgery or a dummy website set up to dupe people into handing over credit card information). To your business this means instant online credibility!

  • It encrypts data, securing it as it passes between the user and your website, making it practically impossible for hackers to ‘listen in’ and intercept communications (sometimes called a ‘man-in-the-middle’ attack). This applies to all information, including personally identifiable information (PII) and other sensitive information such as credit card details.

However, due to recent developments, your website will enjoy some new benefits as a result of having a fully secured SSL certificate, these are:

  • Google Indexing of mobile websites : In 2015, Google announced they would be indexing HTTPs over HTTP, this means if all else is equal between your website and a competitor, if you have SSL and they don’t, you can expect to rank higher. Who doesn’t want to give their business the best chance to win that business over a competitor?

  • SSL is required for AMP : As the web goes more mobile, a new technology has been developed by Google called “Accelerated Mobile Pages” (AMP) which is an integrated mobile platform. SSL is required for your website to be considered for this technology.

Why Some SSL Is Insecure

Notice how we say SSL ‘provides the foundation’ of your website security – what you build on top is just as important. This leads us back to why some websites that have SSL are less secure and show the ‘grey icon’ in the address bar we mentioned earlier.

Many websites use external code, scripts and services. If your website is integrated with other services such as Google Maps for example, it will likely need to load some Javascript code or HTML from Google’s server.

These should also be loaded using HTTPs. Even though your web page is secure to the end user, because it loads from insecure sources – the web page itself can no longer be considered secure at all! It is a bit like having secure locks on your front door, but leaving the window open. Just like your business premises, your website security can only be as good as its weakest point!

Thankfully, it’s usually fairly easy to audit your website and ensure all your scripts, code and resources load using HTTPs to win the prize of a green lock and enjoy the maximum benfit in search rankings of a fully scured website.

Do You Need Total Security?

If your website is not quite fully secured and you would like someone to audit your website to ensure you have a green lock and everything uses SSL, why not get in touch with Audit My Website? We specialise in auditing websites and resolving issues like these.

By | 2017-07-14T17:40:07+00:00 July 10th, 2017|Categories: Website Audit|Tags: , , , , , , , , |
Read More

When Should You Have a Website Audit?

What is a website audit?

A website audit is basically a health check up for your website. Typically, it will cover any technical snags or issues a website could experience that would negatively impact the sites natural search engine rankings. These audits are usually quite forensic and technical, assessing a broad range of factors that include everything from page content optimisation and backlinks to page load speed and mobile friendliness to name a few.

We would recommend every website undergoes an SEO audit before embarking on an SEO campaign. Doing this will ensure your website is in the fittest shape possible to climb the rankings helping maximise the benefit of your SEO and online marketing efforts.

It’s important to bear in mind that the price for an SEO audit will typically cover the analysis and identification of issues to be resolved, but will not include the prices to fix them. Think of it a bit like taking your car for an MOT – at the time of testing, it won’t be known what issues (if any) the car has, so it would not be appropriate to try offering you estimates or quotations until the facts are known. It’s for these reasons that most SEO agencies and professionals will typically carry out their own audits before beginning work for you.

Do I need a website audit?

There are quite a wide range of scenarios where a website audit are needed, ranging from the precautionary and strategic, to the reactive (such as attempting to analyse the cause of a sudden drop in traffic). Our advice though, if you have never had a website audit before, it will be a worthwhile investment.

You’ve experienced a decline in website traffic

A decline in traffic to your site, either sudden or gradually is not a good thing for any website. Most businesses rely on thier organic SEO to bring in a steady stream of new visitors alongside other marketing efforts. If this declines, you will likeyl experience a corresponding decline elsewhere in you online marketing.

There’s always a reason for drops in organic traffic but they may not always be obvious to the website owner. This is why you are always best taking your website to a team who specialise in doing website audits to make sure they spot everything that is important to your site.

To measure the effectiveness of your SEO provider

similar to most industries, there are some very skilful SEO professionals out there, but also some who are less so. This is made more complex by the technical nature of SEO itself: it’s hard for a business owner to judge how good the SEO efforts are and where improvements could be made.

It never hurts to get a second opinion via an audit which will often highlight things that may not have been spotted by your existing SEO team. Especially since this is a service you are paying for, at the very least it will help you put an accurate figure on the monthly fee for SEO management and perhaps even offer insights into tasks you (as the website owner) might carry out in parallel to help enhance the results they achieve for you.

Benchmarking your site and performance

Even if you don’t suspect your site is experiencing any issues, a website audit can offer an objective benchmark that will confirm you are enjoying maximum benefit of your SEO and there is little or no room for improvement in some areas.

What do website audits detect?

Websites can experience a wide range of issues, most of which won’t actually be visible with the browser – but search engines will see and website audits will detect. In our experience, newly build websites will always include some (or all) of the following:

  • ‘Hidden’ test pages users cannot see or navigate to on the site, but which search engines will find and index. These are usually used when testing the site, testing the comments or user feedback functionality. Search engines will index this and list it in search if it is not removed altogether, which will have a negative impact on rankings if not addressed.

  • Some page meta data not being completed on important pages (such as titles and meta tags). This is typically due to the wide range of page types a website has and a consequence of how CMS systems such as WordPress work. In some cases, it may be necessary to install a separate plugin to allow you (as the website owner) full control over all pages titles and meta tags. This is the type of thing a website user will not know to ask for and – as a result – is never offered.

  • ‘Thin’ content can occur when you have a page that is only a few sentences that are not helpful to the end user. Typically these will be pages of 100 words or less and including these will actually hurt your SEO and rankings. Our advice with these is to either consider (1) Expanding on the content and making it more usful and longer or (2) If you have a few pages like this, bringing them together under one roof (such as bringing all questions together under an ‘FAQ’ section)

  • Content spam can happen in a number of ways, only some of which are deliberate. If users comment on your website, leave poorly written comments to link on other wbesites, this will negatively impact your site. Especially if any of these comments are from spambots trying to sell thier wears. Some comment spam can be hard to find as it may occur on a page deep with your website, in some cases, for pages that are not navigable by browser.

  • Domains, redirects and non-canonical issues. It’s not very well understood by website owners, but search engines will treat www.yourdomain.com and yourdomain.com as two separate and unrelated websites. If you do not have a 301 redirect from one of these to the others, you will get 2 ‘half listings’ (as each domain may be given half your websites content, leaving both incomplete in the eyes of search engines), rather than 1 highly visible listing. This same issue can exist between http and https which means you now have (potentially) 4 separate domains you need to manage from the one:

http://www.yourdomain.com/

https://www.yourdomain.com/

http://yourdomain.com/

https://yourdomain.com/

Typically, sorting this will beyond the scope of work you have asked your web developer to do, as this is really in the remit of SEO. AS with the ‘thin’ content, because you wern’t aware of this, in all likelihood, you’ve never asked.

Some good tools for website health checks

Fortunately, there are some great tools out there for free which can give you the basic feedback. We recommend every website owner using Google Webmaster Tools – it’s completely free and will even allow you to resolve some of these issues (such as the domain / non canonical issues)

Google Analytics is a vital tool that every website owner should use, it can give you both real time and historic statistics about your visitors, their behaviour (including traffic funnels, lead tracking, split testing and more). While the advanced features get quite technical, the basics are easy to use making this an invaluable tool for every website owner and marketeer.

If you have never had a website audit carried out and would like us to take care of this for you, why not get in touch with our team today?

Technical SEO Audit Services in Manchester

Technical SEO Audit Services

Carrying out an in-depth technical SEO audit can be quite time consuming: and yet, you want to be certain there are no snags on your website that might hamper your climb to the top of Google’s search rankings.

In our experience, websites typically can have a number of serious SEO issues that are often not visible to the regular visitor with a browser. Audit My Website is an SEO company in Manchester backed by more than a decade of SEO experience from each of our staff and is designed to pick up all the details most other SEO reports will miss.

The technical SEO audit includes all the reporting you get with our top level SEO audit with a lot of extra details and analysis to highlight some of the much smaller issues on other pages. So why is a technical SEO audit better?

  • Every page is tested to ensure it can be indexed without issues by search engines.

  • Checks for penalties caused by spam or penalisation for duplicated content

  • Validity check of the HTML and CSS (to W3C standards) to test whether every page in your site is full W3C compliant. This report includes details of any issues found relating to this on a page-by-page basis.

  • Backlink analysis – we will analyse and report on your top performing backlinks to your website, and see which in particular are passing on the most SEO benefit. This can be vital for working out the best link building strategies for your website going forwards.

  • Recommendations on the best ways to improve speed and performance for your website

  • Analysis of page titles and descriptions to ensure the optimal click-through-rate (CTR) : this report will highlight any meta descriptions and titles that can be improved to assist your SEO effort

  • Analysis of website structure to ensure your website pages and Urls are collectively offering the best benefit to your targeted keywords.

  • Test that your website has a valid SSL certificate, and that all resources are loaded over SSL to ensure your website is secured against any interceptions of communication between your visitors and website.

If you have already had a top level SEO report from us, then you already have the building blocks for good SEO, this detailed technical SEO audit report will be sure that all the smaller things across the pages of your site are also identified.

SEO Company in Manchester : Audit My Website

SEO Services in Manchester and the UK

Welcome to Audit My Website. We are a leading website audit and SEO company in Manchester. Search Engine Optimisation (SEO) is the foundation of all online marketing. We don’t outsource to anyone; our team of in-house specialists are passionate about getting your website, and those of other British SMEs in the fittest shape to rank at the top of Google. We give you the details in plain English, and our reports are easy to follow and action. So how does this SEO service work?

The best way to ensure your website ranks at the top of Google is by ensuring it has a solid technical SEO foundation. Audit My Website offer two distinct SEO services depending on your requirement, in this post here you will find out what you get in the top level SEO audit service. But what exactly does the top level SEO audit include?

A Top Level SEO Audit Service from a Manchester SEO Company

This report gives you a high-level summary of some of the biggest SEO snags your website is currently facing. While this will not be an exhaustive list, resolving these will give you the biggest improvement in rankings for the time spent.

This is an ideal package for those unsure of how much work is needed, wishing to get the website SEO foundations right and measure how much benefit further work would offer.

  • Detection of Broken links (these are links within your site that either link to other areas of your website or to other websites that give ‘not found’ (or 404).

  • Duplicated or missing title tags or meta descriptions, or meta descriptions and title tags that are too long and risk penalties in search engines for spam

  • Errors or pages with errors (such as internal server error 500 or similar)

  • Check your website has a robots.txt and sitemap.xml that are indexable by search engines and working for your website

  • ‘Non-canonical’ problems such as having a website with www and non-www without a redirect (similarly, it’s possible to set up the website to include https or non-https. Ideally for best SEO results, you want only a single type of domain indexed, rather than multiples, with an appropriate ‘301’ redirect from any others.

  • Any errors or invalid issues with CSS styles and many of the other main technologies your website relies on

  • Page load speeds to see how rapidly your website and server perform, as these will affect your rankings in Google and give a good idea of how good the experience is for the end visitor.

  • Any security issues that have resulted from WordPress plugins or other server configurations. Sometimes you can find forum spam and similar things appearing on your website if spambots have found a way to quietly include links on your pages.

Once this SEO audit is complete, you will have the option of upgrading to the full technical SEO audit, which gets down into the forensic nitty-gritty of your SEO but typically you can expect the biggest improvement in performance for some of these quicker to resolve tasks.

Technical SEO Audit

How does the full technical SEO audit differ? Find out in our technical SEO audit page. If you are looking for an SEO company in Manchester or are interested in having an SEO audit taken for your website, get in touch today!

Read More

How A Web Audit Improves Your Business

Your companies website is the first point of contact for many of your potential customers. We see many organisations spend a great deals of time and effort on the great look and feel of a website, but this alone won’t necessarily bring traffic. For this, you really should get in touch with an online marketing or SEO (Search Engine Optimisation) specialist to arrange a website audit. A website audit review and analysis will help identify any underlying issues of structure, speed and performance, security and SEO which may be preventing your site from either (1) getting the best visibility possible or (2) ensuring the fastest page load speeds and technical reliability possible. All of these factors influence not only your rankings in search engines, but how your potential customers first experience your company online.

What is a Website Audit?

On the surface, a website audit is best thought of as a process whereby a professional reviews your website to test various factors which will determine the levels of traffic and conversions your website is able to achieve. Ultimately, it should help you increase sales and revenue by motivating site visitors to take action. During an audit, your web development professional will conduct a comprehensive review that includes:

  • Checking your existing rankings and profile within the search engines
  • Measuring existing visitor levels of traffic to your site
  • Analysing your conversion rates
  • Ensuring the companies brands are reflected accurately
  • Testing the load speed of pages and the website
  • Ensuring the Url structure is optimal, and easy for search engines to index

The objective of a website audit such as this, is to analyse every important aspect and devise a list of recommendations that will help ensure your company enjoys optimal performance in rankings and visibility terms, but also that it has the best chances of converting visitors into customers!

Why a Website Audit is Beneficial To Your Business

One hidden benefit of employing a third party to audit your webite is they can do so independently and from a customer perspective; rather than ‘not being able to see the wood for the trees’ scenario we often notice with many website owners.

But by far the most important benefit to your company of having a website audit carried out is the impact on your companies revenue. We see a lot of business run websites with issues that have gone undetected for a long time. While they might seem small in some cases, the ongoing, cumulative total of lost revenue your company has missed out on can mount up. It is also vital to ensure your website is fully future-proofed and will last and grow with your business as required.

10 Reasons SMEs Should Hire an SEO Agency

SEO stands for Search Engine Optimisation and includes all the factors that can influence search engines to rank a website higher in the listings for particular keywords. More recently, SEO and marketing are inseparable concepts, indeed even the phrase ‘digital marketing’ has become somewhat redundant in favour of considering simply ‘marketing’ within the context of the web. This means that you need it in order to make your business more profitable and successful.

Most industries on the web will now face some pretty stiff competition. Under these conditions, we are always surprised how many business owners are happy to just keep their head above the water, but this is definitely not the key to success.

The real question here is how you can you make a noticeable difference in being successful if you have a small business (SME)? Most UK businesses are SMEs and we feel it’s important we help answer these questions before you consider the one thing we have all thought about from time to time: do you hire an SEO agency?

1. SEO is time consuming

SEO has grown up over a number of years, there are now quite a range of technical terms and concepts that might seem a lot to take in at first. While you may find some good advice online, often further reading will reveal alternative views. We often see business owners underestimate both the level of complexity of knowledge required to do good SEO and find they lack the time to research these topics in enough detail to do it properly. Whould it not be cheaper to leave it to the people who do this each day?

2. Poor SEO costs your business

If you build an SEO strategy that doesn’t work, it will not only cost you any business lost as a result, but may also make it harder to get the right kind of SEO you need to bring the right kind of business. Even low-cost SEO software tools are pricey, and they cannot do the job of an SEO expert. Even with the right tools, you may struggle to find the strategy to use them to optimal effectiveness on your own.

3. SEO is not ‘one size fits all’

There are many ways to achieve results in SEO, each website and industry will be slightly different. As a result, there is no single set methodology that will satisfy all websites. A successful campaign needs some creative marketing thinking, backed by SEO experience.

4. The algorithms of search engines are forever changing

If an algorithm is updated, this means that, most probably, some of the ranking factors have changed. This happens very often. An SEO agency will always be aware of these updates, and they will change the strategies and techniques according to every new update. Keeping up with all the updates and knowing how to improve your strategy every time is impossible if you are not an SEO expert, so don’t even think to try it.

5. SEO firms use professional analytics

SEO software and tools are crucial for understanding what are the suitable strategies for your website. You have to know what works and what does not work for you in order to improve your SEO tactics. Professional SEO analytics are expensive and hard to use; that’s why you should think about hiring an SEO firm.

6. SEO experience is irreplaceable

No matter how hard you try to do quality research and improve your SEO strategy, you will never have the experience of an SEO agency. This experience is vital for providing successful SEO tactics and integrating your business into the search engine systems.

7. SEO agencies provide you quality competitor analysis

Competitor analysis is very important for the success of your business and for creating the best strategies. Keep in mind that an SEO agency has a lot of experience and it knows what worked in the case of other businesses in your field and what didn’t. Moreover, they have a complete image of the area of your small business, and they know who your competitors are. If downloading your competitors’ back link profile and analyzing their topical authority sounds strange to you, you should hire an SEO firm.

8. SEO experts bring you relevant traffic that increases sales

Some SEO techniques, such as link building, may have an effect on your page ranking, but they do not improve your sales. Furthermore, link building is not such an important ranking factor nowadays, because it can be easily manipulated. On the other hand, SEO experts are able to bring you relevant traffic, which has a high conversion potential. This means that those who are accessing your website are actually interested in the services you provide, and they are potential clients.

9. SEO firms increase your credibility and popularity

Being regarded as a credible company and gaining popularity are two essential keys to success. Applying the right SEO tactics means a lot of work, but it leads to success. SEO experts can make your business well-known on social media, increase your website ranking and so on. Of course, this is the result of a lot of hard work, knowledge, and experience. As you cannot have all these in an instant, it is better for you and your business to hire an SEO firm that will do all the hard work for you.

10. Weak and Negative SEO techniques will downgrade your website rank

The Internet is packed with negative SEO techniques, such as adding invisible text, spam links, and keyword stuffing that you may be tempted to try if you see that other strategies do not work. Even though all these can increase your page rank on the short term, they are very dangerous on the long term. Search engines will penalize you and your website rank will be downgraded. Then, it will be much harder to upgrade your page rank once again, so don’t even think of trying these techniques.

Audit My Website are SEO specialists able to perform a range of SEO audits that include backlink checking, content analysis, competitor analysis and overall SEO health. If you have any questions or comments on this, why not get in touch?