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How A Web Audit Improves Your Business

Your companies website is the first point of contact for many of your potential customers. We see many organisations spend a great deals of time and effort on the great look and feel of a website, but this alone won’t necessarily bring traffic. For this, you really should get in touch with an online marketing or SEO (Search Engine Optimisation) specialist to arrange a website audit. A website audit review and analysis will help identify any underlying issues of structure, speed and performance, security and SEO which may be preventing your site from either (1) getting the best visibility possible or (2) ensuring the fastest page load speeds and technical reliability possible. All of these factors influence not only your rankings in search engines, but how your potential customers first experience your company online.

What is a Website Audit?

On the surface, a website audit is best thought of as a process whereby a professional reviews your website to test various factors which will determine the levels of traffic and conversions your website is able to achieve. Ultimately, it should help you increase sales and revenue by motivating site visitors to take action. During an audit, your web development professional will conduct a comprehensive review that includes:

  • Checking your existing rankings and profile within the search engines
  • Measuring existing visitor levels of traffic to your site
  • Analysing your conversion rates
  • Ensuring the companies brands are reflected accurately
  • Testing the load speed of pages and the website
  • Ensuring the Url structure is optimal, and easy for search engines to index

The objective of a website audit such as this, is to analyse every important aspect and devise a list of recommendations that will help ensure your company enjoys optimal performance in rankings and visibility terms, but also that it has the best chances of converting visitors into customers!

Why a Website Audit is Beneficial To Your Business

One hidden benefit of employing a third party to audit your webite is they can do so independently and from a customer perspective; rather than ‘not being able to see the wood for the trees’ scenario we often notice with many website owners.

But by far the most important benefit to your company of having a website audit carried out is the impact on your companies revenue. We see a lot of business run websites with issues that have gone undetected for a long time. While they might seem small in some cases, the ongoing, cumulative total of lost revenue your company has missed out on can mount up. It is also vital to ensure your website is fully future-proofed and will last and grow with your business as required.

Get More From Your Website With A Website Audit

There are websites available for all range of purposes. For some businesses, the website is their online shop front while at the same time, for others, it can be a way of promoting products, services and the brand. There are so many different roles that websites can provide; some may be for data collection and processing, others may be for showcasing products or services. But each will have their own purpose, and needs.

One way to ensure your are maximising the benefits of your website is having a regular website audit. With a website audit, like those from Audit My Website, the site is tested for speed and performance, the expert will examine all pagses, following and checking links to ensure that all visitors can successfully navigate the website without issues.  When all links are confirmed working, the website owner can be sure enough that the visitors will be able to view everything that the website has optimally. This also includes factors such as page layout, user interface (UI) and more.

A website audit will also be able to check on the number of visitors that the website has achieved for a certain timeframe along with its rankings in the search engines. This will be helpful for the website owner as they will be able to see if the marketing technique they are using is working or not. The more visitors a website obtains the more possible clients it can have as well. If the website is not getting enough visitors, then there must be something wrong with how the online marketing is done. This will be able to be corrected by the website expert.

Through site audit, the web expert can see if there are some things that should be changed within the website to make it more friendly and attractive to web browsers. Sometimes, websites have certain parts which are too difficult to understand for ordinary web browsers. If you wish to make the visitors feel at home and head on to exploring your site, you need to make the website user-friendly and easy to understand. The website can be corrected if it undergoes audit from knowledgeable web experts.

A website that has been audited will perform much better and likely attract more visitors. This is now what many website owners invest on especially if they would want to have the website itself generate more income on an ongoing basis. This service is actually being offered by many SEO companies these days. Sometimes, it is even part of the package on offer. Business websites are the ones that most use this type of service. It is important that website owners inquire on what the audit will cover so that they would know what to expect from the service. Auditing may be done on a regular basis so that the website is well-maintained and examined. This will help in getting the best from a website which can provide profits to its owners.