Website audit

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When Should You Have a Website Audit?

What is a website audit?

A website audit is basically a health check up for your website. Typically, it will cover any technical snags or issues a website could experience that would negatively impact the sites natural search engine rankings. These audits are usually quite forensic and technical, assessing a broad range of factors that include everything from page content optimisation and backlinks to page load speed and mobile friendliness to name a few.

We would recommend every website undergoes an SEO audit before embarking on an SEO campaign. Doing this will ensure your website is in the fittest shape possible to climb the rankings helping maximise the benefit of your SEO and online marketing efforts.

It’s important to bear in mind that the price for an SEO audit will typically cover the analysis and identification of issues to be resolved, but will not include the prices to fix them. Think of it a bit like taking your car for an MOT – at the time of testing, it won’t be known what issues (if any) the car has, so it would not be appropriate to try offering you estimates or quotations until the facts are known. It’s for these reasons that most SEO agencies and professionals will typically carry out their own audits before beginning work for you.

Do I need a website audit?

There are quite a wide range of scenarios where a website audit are needed, ranging from the precautionary and strategic, to the reactive (such as attempting to analyse the cause of a sudden drop in traffic). Our advice though, if you have never had a website audit before, it will be a worthwhile investment.

You’ve experienced a decline in website traffic

A decline in traffic to your site, either sudden or gradually is not a good thing for any website. Most businesses rely on thier organic SEO to bring in a steady stream of new visitors alongside other marketing efforts. If this declines, you will likeyl experience a corresponding decline elsewhere in you online marketing.

There’s always a reason for drops in organic traffic but they may not always be obvious to the website owner. This is why you are always best taking your website to a team who specialise in doing website audits to make sure they spot everything that is important to your site.

To measure the effectiveness of your SEO provider

similar to most industries, there are some very skilful SEO professionals out there, but also some who are less so. This is made more complex by the technical nature of SEO itself: it’s hard for a business owner to judge how good the SEO efforts are and where improvements could be made.

It never hurts to get a second opinion via an audit which will often highlight things that may not have been spotted by your existing SEO team. Especially since this is a service you are paying for, at the very least it will help you put an accurate figure on the monthly fee for SEO management and perhaps even offer insights into tasks you (as the website owner) might carry out in parallel to help enhance the results they achieve for you.

Benchmarking your site and performance

Even if you don’t suspect your site is experiencing any issues, a website audit can offer an objective benchmark that will confirm you are enjoying maximum benefit of your SEO and there is little or no room for improvement in some areas.

What do website audits detect?

Websites can experience a wide range of issues, most of which won’t actually be visible with the browser – but search engines will see and website audits will detect. In our experience, newly build websites will always include some (or all) of the following:

  • ‘Hidden’ test pages users cannot see or navigate to on the site, but which search engines will find and index. These are usually used when testing the site, testing the comments or user feedback functionality. Search engines will index this and list it in search if it is not removed altogether, which will have a negative impact on rankings if not addressed.

  • Some page meta data not being completed on important pages (such as titles and meta tags). This is typically due to the wide range of page types a website has and a consequence of how CMS systems such as WordPress work. In some cases, it may be necessary to install a separate plugin to allow you (as the website owner) full control over all pages titles and meta tags. This is the type of thing a website user will not know to ask for and – as a result – is never offered.

  • ‘Thin’ content can occur when you have a page that is only a few sentences that are not helpful to the end user. Typically these will be pages of 100 words or less and including these will actually hurt your SEO and rankings. Our advice with these is to either consider (1) Expanding on the content and making it more usful and longer or (2) If you have a few pages like this, bringing them together under one roof (such as bringing all questions together under an ‘FAQ’ section)

  • Content spam can happen in a number of ways, only some of which are deliberate. If users comment on your website, leave poorly written comments to link on other wbesites, this will negatively impact your site. Especially if any of these comments are from spambots trying to sell thier wears. Some comment spam can be hard to find as it may occur on a page deep with your website, in some cases, for pages that are not navigable by browser.

  • Domains, redirects and non-canonical issues. It’s not very well understood by website owners, but search engines will treat and as two separate and unrelated websites. If you do not have a 301 redirect from one of these to the others, you will get 2 ‘half listings’ (as each domain may be given half your websites content, leaving both incomplete in the eyes of search engines), rather than 1 highly visible listing. This same issue can exist between http and https which means you now have (potentially) 4 separate domains you need to manage from the one:

Typically, sorting this will beyond the scope of work you have asked your web developer to do, as this is really in the remit of SEO. AS with the ‘thin’ content, because you wern’t aware of this, in all likelihood, you’ve never asked.

Some good tools for website health checks

Fortunately, there are some great tools out there for free which can give you the basic feedback. We recommend every website owner using Google Webmaster Tools – it’s completely free and will even allow you to resolve some of these issues (such as the domain / non canonical issues)

Google Analytics is a vital tool that every website owner should use, it can give you both real time and historic statistics about your visitors, their behaviour (including traffic funnels, lead tracking, split testing and more). While the advanced features get quite technical, the basics are easy to use making this an invaluable tool for every website owner and marketeer.

If you have never had a website audit carried out and would like us to take care of this for you, why not get in touch with our team today?

How To Conduct an Effective Website Audit

Before you embark on any online marketing, it is vital to ensure your site website meets certain requirements. Otherwise it’s likely that much of the marketing benefit is wasted and you won’t get the results you need. In order to avoid wasting your marketing budget, you need to make sure your website is in a fit enough shape to begin this exercise.

So without further ado, here is a checklist you need to consider when carrying out an SEO website audit:

Meta Descriptions

These are the meta tags within the head of your websites code which guide search engines to understand the topics the page discusses. Typically, most search engines will supply this text along with a link to your website in the search results. For many potential visitors, this text may be their first glimpse of your website, which is why it’s key to get these right!

Page Content

Ideally the text within your pages should use phrases you would like to rank for – but not all will be equal. Headings will have more influence than the rest of the text. By ensuring the ideal keyword density (around 3-5% for important phrases) you can expect to get better rankings in search engines.

There is no need to highlight that content should be unique and shouldn’t be repeated neither on other websites nor on the pages of the same website.

Duplicate URLs

Each page on your website should have a single URL. If there are several URLs for one and the same page, for example /article/ and /blog/article, than the crawler can treat it as having duplicate content and lower the position of both pages.

There are several approaches to the problem. The first one would be to avoid indexing one of those pages. This can be done with the help of robots.txt or using a nofollow tag in the header.

Another way to solve the problem is to use rel=”canonical” with a link to the page you need. In such a way search engines will know which page is the primary resource and will index it.

Site Speed and Page Load Speed

The speed of your website is a very important factor. Google and other search engines care about user convenience and thus, lower the position of slow websites. Moreover, users won’t wait for too long.
It has been estimated that if it takes more than 5 seconds for a page to load, most users will close it before its content will show up.

There are several aspects as to the website speed, including the amount of graphic elements and their optimisation, hosting overload, and the speed of site code. In addition, cache and compression setting also affect site speed. There is a great Google service with the help of which you can check the site speed, notably Page Speed Insights.

Website Usability / UI Audit

How easy your site is for search engine crawlers to index is one thing, but ensuring your visitors have the best experience possible, will assist them in finding what they have come for, which in turn will help your website have the best conversion rate it can. When a user comes to your website, they should be able to intuitively understand where they need to go. Users must understand where the necessary information is placed. If speaking about landing page, which aims to sell a service or a product, the button “buy” or “order” should be found in the most convenient area.

There are many services that provide A/B split testing that will help you determine where it is more effective to place certain elements on the page. This method is focused on taking some users to an alternate version of the page. After a while, when you have enough data, you can analyse which version works better (lower bounce rate and higher percentage of sales). Thus, you can check how effective a new design is before making it the basic design of the website.

This is not a complete checklist. But if you go through all the above mentioned steps, it will definitely minimise the difficulties of promoting a website.

How A Web Audit Improves Your Business

Your companies website is the first point of contact for many of your potential customers. We see many organisations spend a great deals of time and effort on the great look and feel of a website, but this alone won’t necessarily bring traffic. For this, you really should get in touch with an online marketing or SEO (Search Engine Optimisation) specialist to arrange a website audit. A website audit review and analysis will help identify any underlying issues of structure, speed and performance, security and SEO which may be preventing your site from either (1) getting the best visibility possible or (2) ensuring the fastest page load speeds and technical reliability possible. All of these factors influence not only your rankings in search engines, but how your potential customers first experience your company online.

What is a Website Audit?

On the surface, a website audit is best thought of as a process whereby a professional reviews your website to test various factors which will determine the levels of traffic and conversions your website is able to achieve. Ultimately, it should help you increase sales and revenue by motivating site visitors to take action. During an audit, your web development professional will conduct a comprehensive review that includes:

  • Checking your existing rankings and profile within the search engines
  • Measuring existing visitor levels of traffic to your site
  • Analysing your conversion rates
  • Ensuring the companies brands are reflected accurately
  • Testing the load speed of pages and the website
  • Ensuring the Url structure is optimal, and easy for search engines to index

The objective of a website audit such as this, is to analyse every important aspect and devise a list of recommendations that will help ensure your company enjoys optimal performance in rankings and visibility terms, but also that it has the best chances of converting visitors into customers!

Why a Website Audit is Beneficial To Your Business

One hidden benefit of employing a third party to audit your webite is they can do so independently and from a customer perspective; rather than ‘not being able to see the wood for the trees’ scenario we often notice with many website owners.

But by far the most important benefit to your company of having a website audit carried out is the impact on your companies revenue. We see a lot of business run websites with issues that have gone undetected for a long time. While they might seem small in some cases, the ongoing, cumulative total of lost revenue your company has missed out on can mount up. It is also vital to ensure your website is fully future-proofed and will last and grow with your business as required.

Get More From Your Website With A Website Audit

There are websites available for all range of purposes. For some businesses, the website is their online shop front while at the same time, for others, it can be a way of promoting products, services and the brand. There are so many different roles that websites can provide; some may be for data collection and processing, others may be for showcasing products or services. But each will have their own purpose, and needs.

One way to ensure your are maximising the benefits of your website is having a regular website audit. With a website audit, like those from Audit My Website, the site is tested for speed and performance, the expert will examine all pagses, following and checking links to ensure that all visitors can successfully navigate the website without issues.  When all links are confirmed working, the website owner can be sure enough that the visitors will be able to view everything that the website has optimally. This also includes factors such as page layout, user interface (UI) and more.

A website audit will also be able to check on the number of visitors that the website has achieved for a certain timeframe along with its rankings in the search engines. This will be helpful for the website owner as they will be able to see if the marketing technique they are using is working or not. The more visitors a website obtains the more possible clients it can have as well. If the website is not getting enough visitors, then there must be something wrong with how the online marketing is done. This will be able to be corrected by the website expert.

Through site audit, the web expert can see if there are some things that should be changed within the website to make it more friendly and attractive to web browsers. Sometimes, websites have certain parts which are too difficult to understand for ordinary web browsers. If you wish to make the visitors feel at home and head on to exploring your site, you need to make the website user-friendly and easy to understand. The website can be corrected if it undergoes audit from knowledgeable web experts.

A website that has been audited will perform much better and likely attract more visitors. This is now what many website owners invest on especially if they would want to have the website itself generate more income on an ongoing basis. This service is actually being offered by many SEO companies these days. Sometimes, it is even part of the package on offer. Business websites are the ones that most use this type of service. It is important that website owners inquire on what the audit will cover so that they would know what to expect from the service. Auditing may be done on a regular basis so that the website is well-maintained and examined. This will help in getting the best from a website which can provide profits to its owners.

What Is Website Auditing? Why Choose an Audit Company?

The word ‘audit’ can have negative meaning which can be worry some. However, a website audit is very different, it’s aim is to assist companies in assessing how well their website is working and identify any improvements that need to be made.

For example, it can detect a broken link, which is a link that should the user follow it, gives 404 not found or sends the user to a page / domain that does not exist. Website audits can assess how well links are working, and point out those which need updating.

Broken links are usually a surprise for website owners, since they typically aren’t something that gets discovered except when doing a website audit. When you find broken links, you may even be able to identify any lost business as a result of the technical fault. It may not be possible to win this business back, but it certainly should be your focus to prevent it happening in future!

Website Audit: Basics Overview

Auditing a website can also identify other things besides these broken links. These can include the ease of searching for a site, the information being displayed, and navigability. Website audits target these and other vital factors which can influence both SEO and technical usability of the website. As a result of a website audit, both web designers and marketeers should have a clear picture of what improvements and issues can be addressed to ensure the website is as fit as possible. Web auditing also provides additional information on whether the site is using every feature available on the Internet. It is very easy to simply forget or not take advantage of the different areas of the Internet; especially those that have only recently begin to see an increase in popularity, such as social networking sites.

A good audit will provide a lot of information including:

a. How visitors are arriving at a site, whether it’s from online paid advertising, blogs, search engines, backlinks from press releases or articles about the company.

b. What kind of information most visitors to the site are looking for.

c. How easy that information is to find on the site.

d. How effective the site’s section labels are.

e. What keywords are getting the highest rankings in search engines.

In companies where security is paramount, auditing should be able to identify weak points in the armour and security vulnerabilities that may be exploitable but may have escaped detection.

When Should You Perform A Website Audit

Web audits are an effective process for not only identifying existing issues and snags, but also helpful when planning further development and enhancements. Audits can prove more valuable than most imagine. They can help identify very hidden issues that could have gone undetected for sometime. It’s important to note that many of the issues can have a negative impact on your SEO and rankings making it worthwhile for most companies to invest in a website audit.

Website Audits, SEO Services

Our complete all-in-one website audit includes code reviews, SEO audits and … to ensure the optimum health of your website

  • We will review your website at a code level and report on performance and content quality

  • Over 100 quality checks made and verified

  • Inform you where the issues may lie and how they can be fixed

  • Quality website audit from only £599 + VAT

  • Money back guarantee if we cannot find any issues upon your site

 Call us on 0161 300 8150 or email

Website Audits in Manchester - Audit My Website, SEO Service and Performance Benchmarking
Do you offer a money back guarantee? 2017-06-16T13:46:25+00:00

Yes! If we cannot find any issues with your website, then we will refund you in full.

How much does this all cost me? 2017-06-16T13:40:03+00:00

Our standard website audit costs only £799£599 + VAT (special offer price)

We also have a range of add-ons to suit your requirements:

Expedited process: +£250. Standard turnaround time is 5-7 days, the expedited reduces this to 36 hours

Competitor ranking: +£150. We will take upto 5 competitor websites and see how you rank against them

Backlink reporting: +£150. We will perform backlink checks so you can see who is linking back to your site

Source code review (Microsoft code only): +£750. This allows us to perform low level source code review of your sites core to see if best practices have been observed.

We will provide the report as a downloadable PDF and call you to discuss in more detail. A hard copy can also be provided upon request.

Can you fix stuff as well that you identify? 2017-06-16T13:37:14+00:00

In most cases absolutely yes. We say in most cases as there are always the exceptions to this rule. We will outline all the issues we find and put forward a proposal for us to address them for you along with how urgent they are so you can prioritise accordingly.

What do you need to get started? 2017-06-16T13:37:20+00:00

You can order direct from our website and pay securely online. Alternatively we can invoice you directly, just let us know what is best.

We will need obviously the URL of the website to audit, administrative logins for the site, keyword lists you are ranking for, competitor url’s, access to source code and thats pretty much it.

Once we have cleared payment, we then can start the website audit and will be in touch within the following week to discuss the findings..

Do I really need an audit of my website? 2017-06-14T16:16:32+00:00

Answer: Highly likely.

Websites are notoriously complex animals that do need nurturing to get the most out of them. Many clients invest thousands of pounds upon their site and then expect it to sit there and work away. What they don’t realise is that search engines update their algorithms regularly, things break, technologies change, errors creep in, pages get slower and more.

Our website audit process is designed to help you identify any issues and help you develop a plan of action in order to fix them once and for all.

Introducing : Audit My Website

Introducing: Audit My Website

Website audit service for SEO, speed, performance and security

How healthy is your website? When was the last time you had it tested and benchmarked? How can you be sure you are maximising your website’s full potential?

In an ideal world, you don’t want to wait until an obvious, show-stopping fault develops before taking action. Yet with so many professionals offering free SEO reports and website security audits it can be hard to know which advice you can trust.

The reality of the modern web is that all these factors are now important, and increasingly interdependent on one another: having reliable and optimised code that runs quickly means pages load faster, which means you will get better rankings in the major search engines. For a while now, Google in particular have employed page load speed as a ranking factor – in other words, your websites SEO and overall performance are now one and the same.

To this end, we introduce our one stop service to measure your website’s security, speed, content and performance; all increasingly important aspects of your website’s health.

To achieve this, our team have carefully developed an integrated all-in-one website audit service that covers everything you need to have peace of mind that you:

  • are getting the best performance from your website

  • can rest assured that your website is secure and will be reliable day-to-day

  • can confidently develop your website further, knowing it is scalable enough to grow with your business.

So what do you get with our website audit package?

 SEO technical audit

You receive the full, top-level SEO audit which analyses your sites pages and structure to ensure you are properly utilising the full potential. Our report covers areas such as page titles and meta tags, headings and other key content is correctly in place and setup. We will check to ensure the search engines find you easily and only search the relevant content.

We check any errors search engines encountered when crawling and indexing your site to make it a search engine friendly as possible.

Many SEO issues prove hard to spot: broken links can often arise due to pages moving or domains (of websites you link to) being discontinued but won’t be immediately obvious without the right tools. If not properly managed, these factors can have increasingly negative impacts on your rankings in search engines like Google. Similarly, you may have some very content rich pages that you are only getting two thirds of your deserved visibility from in search engines.

Code Review

Code reviews are the only way some issues can be spotted at all. Similar to taking your car for an annual service, our website audit service can head off and resolve issues before they become critical for your business. We will review the code at a high level, making sure it is suitable for your business needs, paying particular attention to ensuring it is both scalable and future-proof. If you find some pages slow to load, or doing some actions on your site take a long time a code review is a must. This can also highlight any security vulnerabilities and potentially dangerous code.

Structural Survey

Ensuring your site has an optimal page structure and appropriate navigation not only helps visitors find what they need (which will improve conversion rates), it will also helps search engines index your site which, in turn, will give you better SEO performance.

Content marketing is a discipline in it’s own right and one that is integral to your online marketing strategy. Ensuring that call-to-actions (CTAs) are well placed and clearly visible will ensure your pages are as high converting as possible.

Having an appropriate foundational structure is also vital to support your website’s growing needs as it develops with your business. Helps protect your investment in your website and give it the best outlook possible.

Content Analysis

One of the most vital aspect of your website’s health is the content. Content that is well-written and highly optimised is essential for good rankings, but this is only the first step. Your website’s copy should be engaging to the right kind of visitor you are looking to attract. Content marketing is a discipline in it’s own right and one that is integral to your online marketing strategy and efforts. Ensuring that call-to-actions (CTAs) are well placed and clearly visible will ensure your pages are as high converting as possible.

Performance Benchmarking

The last, but probably the most important in terms of SEO and marketing performance is your website’s performance. How quickly a page loads will now affect rankings and sales. In 2010 Google announced they would use page load speed as a ranking factor; if your pages load slowly, you won’t get the rankings you deserve, even if you have your website SEO optimised. Perhaps more importantly, studies carried out by Akamai and Gomez found that nearly a half of web users expect the site to load in 2 seconds or less. Does your website load this quickly? The same study showed that 78% of web shoppers who have trouble with site performance say they won’t return to buy from the site again.

If you have any concerns about any of the issues we’ve detailed here, and interested in us carrying out a website audit? Why not get in touch – our prices start from only £999 + VAT, a small investment with potentially a massive return for you.

You receive the full, top-level SEO audit which analyses your sites pages and structure to ensure you are properly utilising the full potential. Our report covers areas such as page titles and meta tags, headings and other key content is correctly in place and setup. We will check to ensure the search engines find you easily and only search the relevant content.

We check any errors search engines encountered when crawling and indexing your site to make it a search engine friendly as possible.

Many SEO issues prove hard to spot: broken links can often arise due to pages moving or domains (of websites you link to) being discontinued but won’t be immediately obvious without the right tools. If not properly managed, these factors can have increasingly negative impacts on your rankings in search engines like Google. Similarly, you may have some very content rich pages that you are only getting two thirds of your deserved visibility from in search engines.

Security Audit

Security is more important than ever; you’ve probably already seen several I.T. related security scare stories in the media this year alone.  if you run a content managed website like WordPress , Umbraco, when was the last time you updated and checked all your plugins? Is your website CMS up to date with all the appropriate security patches and fixes? If even one patch is not applied, your website may have a gaping hole in security, making potentially any information it holds vulnerable to attack.

If you have a customer login area, have you checked all your users passwords and details are secure? Storing passwords in plaintext is a source of many problems for some websites and has lead to some large fines where users personal data has been put at unnecessary risk. This is the type of security weakness that will only get found out when inspecting and reviewing code or when an attack happens. Which would you feel safer with?

If you require a more in-depth security review, we can arrange a full penetration test against your website, this is a lot more involved and very specialised but another service we can offer.

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Performance Reporting

Performance Reporting

Your sales team fight in the trenches to win new business, while your marketers piece together intelligence from this that will direct their efforts efficiently and effectively. That is the hope, anyway. Because better quality information means better decision making. Bridging this gap of reporting and analysis in a meaningful way can prove to be a real challenge.

Here we will guide you through some of the key points that will ensure you have both helpful and effective business performance reporting practices in place that will help you closely monitor and achieve meaningful goals.

Choosing Effective KPI’s and Setting the Right Goals

Key performance indicators (KPI’s) are measurable values which demonstrate how successful an organisation has been at reaching targets. They can be tied to pretty much any metric that gives a good and reliable indication of success or failure of a process. Sales metrics and KPI’s for instance, may help inform the marketing department as to how well the current campaign by the sales team is going. SEO metrics and KPIs may help indicate whether your online marketing efforts are attaining the desired level of visibility and traffic.

Choosing the right KPI is also important. It would be easy to monitor and chase ‘vanity’ numbers such as how many contact form enquiries you had on a particular week, or how many retweets you received. But these would be meaningless if they didn’t also take into account whether these interactions resulted in a sale.

Agreeing attainable goals are also important to staff morale: targets that are too difficult to realistically achieve will likely have a detrimental impact. Similarly, setting goals that are too easy might result in laziness, complacency or lack of focus. As with all parts of business reporting, it’s worth re-visiting this periodically to monitor the effectiveness of any existing system.

Using Visualisations Effectively

Visualising data in the form of graphs and charts can be a highly effective way of communicating complex data in an intuitive and easy to understand fashion. They can also be good for both identifying and highlighting specific patterns and trends which may emerge.

This effective communication of data is vital, since part of the reporting gap we highlighted at the start can depend on one department within your company communicating with another.

With more people able to interpret the information, further opportunities may emerge that help to highlight also lead to further opportunities to refine and filter the data to help tease out any other factors.