Website Scalability

Having the right digital infrastructure to grow is more important than you may think. Many tools you use day to day can be discarded and replaced by something more appropriate as and when needed. You need to have peace of mind that your website will not encounter website scalability issues. What do we mean by this? One possible website scalability definition could be your websites capability to grow and scale as your business develops. The challenges this can highight can come in many forms:

• are getting the best performance from your website

• can rest assured that your website is secure and will be reliable day-to-day

• can confidently develop your website further, knowing it is scalable enough to grow with your business.

So what do you get with our website audit package?

SEO technical audit

You receive the full, top-level SEO audit which analyses your sites pages and structure to ensure you are properly utilising the full potential. Our report covers areas such as page titles and meta tags, headings and other key content is correctly in place and setup. We will check to ensure the search engines find you easily and only search the relevant content.

We check any errors search engines encountered when crawling and indexing your site to make it a search engine friendly as possible.

Many SEO issues prove hard to spot: broken links can often arise due to pages moving or domains (of websites you link to) being discontinued but won’t be immediately obvious without the right tools. If not properly managed, these factors can have increasingly negative impacts on your rankings in search engines like Google. Similarly, you may have some very content rich pages that you are only getting two thirds of your deserved visibility from in search engines.

Code Review

Code reviews are the only way some issues can be spotted at all. Similar to taking your car for an annual service, it can head off and resolve issues before they become critical for your business. We will review the code at a high level, making sure it is suitable for your business needs, paying particular attention to ensuring it is both scalable and future-proof. If you find some pages slow to load, or doing some actions on your site take a long time a code review is a must. This can also highlight any security vulnerabilities and potentially dangerous code.

Structural Survey

Ensuring your site has an optimal page structure and appropriate navigation not only helps visitors find what they need (which will improve conversion rates), it will also helps search engines index your site which, in turn, will give you better SEO performance.

Content marketing is a discipline in it’s own right and one that is integral to your online marketing strategy. Ensuring that call-to-actions (CTAs) are well placed and clearly visible will ensure your pages are as high converting as possible.

Having an appropriate foundational structure is also vital to support your website’s growing needs as it develops with your business. Helps protect your investment in your website and give it the best outlook possible.

Content Analysis

One of the most vital aspect of your website’s health is the content. Content that is well-written and highly optimised is essential for good rankings, but this is only the first step. Your website’s copy should be engaging to the right kind of visitor you are looking to attract. Content marketing is a discipline in it’s own right and one that is integral to your online marketing strategy and efforts. Ensuring that call-to-actions (CTAs) are well placed and clearly visible will ensure your pages are as high converting as possible.

Performance Benchmarking

The last, but probably the most important in terms of SEO and marketing performance is your website’s performance. How quickly a page loads will now affect rankings and sales. In 2010 Google announced they would use page load speed as a ranking factor; if your pages load slowly, you won’t get the rankings you deserve, even if you have your website SEO optimised. Perhaps more importantly, studies carried out by Akamai and Gomez found that nearly a half of web users expect the site to load in 2 seconds or less. Does your website load this quickly? The same study showed that 78% of web shoppers who have trouble with site performance say they won’t return to buy from the site again.

If you have any concerns about any of the issues we’ve detailed here, and interested in us carrying out a website audit? Why not get in touch – our prices start from only £999 + VAT, a small investment with potentially a massive return for you.

You receive the full, top-level SEO audit which analyses your sites pages and structure to ensure you are properly utilising the full potential. Our report covers areas such as page titles and meta tags, headings and other key content is correctly in place and setup. We will check to ensure the search engines find you easily and only search the relevant content.

We check any errors search engines encountered when crawling and indexing your site to make it a search engine friendly as possible.

Many SEO issues prove hard to spot: broken links can often arise due to pages moving or domains (of websites you link to) being discontinued but won’t be immediately obvious without the right tools. If not properly managed, these factors can have increasingly negative impacts on your rankings in search engines like Google. Similarly, you may have some very content rich pages that you are only getting two thirds of your deserved visibility from in search engines.

Security Audit

Security is more important than ever; you’ve probably already seen several I.T. related security scare stories in the media this year alone.  if you run a content managed website like WordPress , Umbraco, when was the last time you updated and checked all your plugins? Is your website CMS up to date with all the appropriate security patches and fixes? If even one patch is not applied, your website may have a gaping hole in security, making potentially any information it holds vulnerable to attack.

If you have a customer login area, have you checked all your users passwords and details are secure? Storing passwords in plaintext is a source of many problems for some websites and has lead to some large fines where users personal data has been put at unnecessary risk. This is the type of security weakness that will only get found out when inspecting and reviewing code or when an attack happens. Which would you feel safer with?

With a website audit you can start reaping the website scalability advantages today. If you require a more in-depth security review, we can arrange a full penetration test against your website, this is a lot more involved and very specialised but another service we can offer.