Dynamic Title Tags to Benefit SEO21st July 2017 Simon Steed
WordPress is a popular. In fact, according to the latest statistics from codeinwp.com, WordPress is currently makes up around 50-60% of all content management systems (CMS) currently in use! With these WordPress popularity statistics, you can see just how difficult it can be to stand out from the crowd. What makes your website different from the others? If you’re not yet sold on the benefits of employing a dedicated SEO agency to help answer this for you, here are some of our top tips for getting the most from your HTML Title tag in your WordPress SEO efforts.
Title tags are regarded as one of the single most influential factors that influence a page or websites rankings. These are within the part of your HTML and are generally not visible when looking at a web page in your browser, although some browsers may display this title at the top of the browser tab or window bar. Each page can have it’s own dynamic HTML title tag, and while you may find it helpful to keep certain keywords and phrases across the site, you also want to use each page’s title to target phrases specific to that page.
Search engines use these page titles to understand what topic is under discussion within the page itself. For these reasons, it’s worth carefully considering what you use for the title of each of your blog posts you write to understand what type of visitor might be interested in what you’re writing about.
For instance, suppose I run a website called techblogdaily.com, I may write about some of the latest gadgets and technology consumers buy. So I may be inclined to use something like “Tech Gadget News and Reviews” to target the generic searches around ‘gadget news’, ‘tech news’ and so on (hopefully finding many useful combinations of phrases being emphasized this way across the site).
But when I write a specific blog post reviewing an item (let’s suppose it’s the “TaoTronics Bluetooth Shower Speaker”) I may build the title to read:
“Water Resistant Bluetooth Shower Speaker | Gadget News and Reviews | Techblog Daily”
Helping to tailor this page to rank for ‘water resistant shower speaker’, ‘bluetooth shower speaker’ while at the same time re-enforcing some of the major phrases that relate to the whole website.
There are a number of ways to achieve a custom title within WordPress. By default, WordPress will use the name you gave the page as both the URL (Web address) and page title, though many plugins let you customise this further.
We can recommend the WordPress SEO by Yoast plugin and also the All-in-one-SEO pack. Not all themes may be set up to use all plugins, and in some cases you may be able to set dynamic titles.
With this popularity of WordPress as a CMS, it’s worth taking the time and ensuring your SEO is carried out well and ensure you can stand out form the crowd. This is why it’s a good idea to consider hiring a professional SEO company to help manage your websites online marketing and SEO. If you are in need of online marketing assistance, why not get in touch with us here?