The idea surrounding search engine optimisation (SEO) is a really simple one – if you want your website to rank in the search engine results pages (also known as SERPs), you have to make sure the search engines know where it is and what it does.
That’s where SEO comes in. However, before we look at how you can most effectively optimise your website, or enlist the help of an SEO agency to do it for you, let us get back to some SEO basics…
There are three major search engines , namely Google, Bing, and Yahoo, with each of them having primary search pages where web pages and other online content, like videos, images and local listings are listed in order of relevance compared to the users search.
SEO (or search engine optimisation to give it’s full name), is the process of making sure your site can be seen by these search engines so it can be crawled, indexed and then ranked to get traffic from the “free,” “organic,” “editorial” or “natural” search engine results, as opposed to paying to be in these listings via pay per click (PPC) search ads.
When done correctly, SEO should improve your website’s visibility in the SERPs. This does however typically take time (although at Simplepage.com, we’ve managed to get page one rankings within a week on brand new sites!), and so should be part of a longer term marketing strategy in the business. Some changes may result in some instant results after optimising your website, it usually takes time and a sustained effort (and of course money!) to not only climb the SERPs, but also hold on to your position.
It also requires you to keep on top of the many algorithm updates search engines carry out to improve the quality of the search results they return which can affect you quite negatively if you are not very careful.
SEO is definitely something you should invest your time and energy into as it is an effective way to drive traffic to your website, engage users, and increase conversions without having spend money on potentially expensive PPC ads.
Our digital team at Audit My Website are experts in optimising websites and developing & delivering SEO campaigns that return long term sustainable results. Get in touch here, or give us a call on 0161 300 8150, to discuss how we can help you hit your goals.